SMOOTH OFF!

Today the makers of CÎROC Ultra Premium vodka will debut their ‘Perfectly Smooth’ ad campaign featuring entertainment mogul Sean “Diddy” Combs and a surprise, up-and-coming comedian. Together, the unlikely duo will introduce the new CÎROC Red Berry and CIROC Coconut flavors, while showing CIROC drinkers what ‘smooth’ means during a tongue-in-cheek battle of wills.

In the new campaign, the makers of CÎROC vodka showcase Mr. Combs’ comedic chops, injecting a bit of humor while still maintaining the brand’s sophisticated persona and luxurious lifestyle. This short film was directed by Grammy and Cannes award-winning talent Dave Meyers.