Watch Diddy make "The Diddy"

Watch Diddy make the OG Diddy

Being Smooth isn’t just about how you arrive, it is how you leave too! Ride home safely by texting DRIVESAFE to 44264

Diddy teaches us how to be Smooth and re-introduces the new flavors.

Diddy gives us tips on how to stay Smooth.

Diddy gives us tips on how to stay Smooth.

Mr. Combs challenges an unexpected visitor to a “Smooth Off” competition. Watch the trailer here to get the first look at CÎROC’s ‘Perfectly Smooth’ ad campaign.

The makers of CÎROC Ultra Premium vodka debut their ‘Perfectly Smooth’ ad campaign featuring Sean “Diddy” Combs and a surprise, up-and-coming comedian. Check it out!

E! celebrated its 20 Year Anniversary with CIROC Vodka. Watch the video to see which of your favorite stars were in attendance!

Check out the remix featuring Waka Flocka Flame, Diddy, and Rick Ross!

Watch Usher's new video 'Lil Freak'

JSR talks about the CIROC Red Berry and CIROC Coconut

The official video for Trina's "Million Dollar Girl" featuring Diddy and Keri Hilson

Diddy talks about the new CÎROC flavors

Obie the Promoter talks about CÎROC

DJ S&S talks about the new CÎROC flavors

DJ Prostyle talks about CÎROC

DJ Clue talks about CÎROC

DJ Camilo talks about CÎROC Coconut

Clinton Sparx talks about CÎROC Red Berry

Production Process of Ciroc Vodka